Miercoles, 22 de noviembre del 2017
Idioma Es Pt En

Emprendedores convertirán sus ideas en negocios TIC

Vanguardia Liberal - Yenny Rodríguez Barajas - 31.08.2017, 06:22
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Apps.co, iniciativa de MinTIC y Suricata Digital, realizaron la tercera convocatoria de emprendimientos digitales en Bucaramanga, en la cual participaron 20 equipos, 16 de Bucaramanga y 4 de Barrancabermeja, quienes iniciaron la fase de validación.

Según Elkin Albarracín, mentor líder de descubrimiento de negocios, los emprendedores recibirán durante 8 semanas apoyo a las ideas de negocio de base tecnológica, como desarrollos para aplicaciones móviles o plataformas web, e inclusive dispositivos hardware que contribuyan con soluciones a una problemática actual.

“Esta fase se divide en dos ítems: el primero es validación, en la cual los emprendimientos validan sus ideas, para definir el segmento de clientes, producto y propuesta de valor; y el segundo se denomina ‘apropiación y afinación’, que dura 12 semanas, y lo que busca es que el proyecto que lograron materializar sea potenciado a través de una estrategia financiera, de marketing y legal, para así poderse constituir como una empresa de base tecnológica sólida para entrar al mercado y comercializar”, anotó Elkin Albarracín.

Acompañamiento

El acompañamiento en las dos fases está a cargo de mentores nacionales y extranjeros capacitados para direccionar los procesos. Así como asesores técnicos, financieros, de marca y marketing digital, entre otros, quienes apoyan todo el proceso.

Para Marinelly Bornacelly, coordinadora de descubrimiento de negocios en Suricata Digital, esta es una etapa clave para la consolidación de los proyectos digitales.

“Los emprendedores recibirán talleres personalizados a cargo de expertos para fortalecer sus ideas, y así entrar al afinamiento y apropiación, en la cual se busca consolidar sus ideas de negocios en el desarrollo técnico, financiero, legal y marketing, entre otras herramientas que requieran para que sus emprendimientos se conviertan en negocios digitales viables”, puntualizó Bornacelly.

La iniciativa

Apps.co es una iniciativa de MinTIC que promueve el emprendimiento de base digital con el apoyo, acompañamiento e impulso a los equipos de emprendedores colombianos que participan en las diferentes convocatorias. En Colombia se han beneficiado más de 2.900 emprendedores en las fases de Descubrimiento de Negocios y Crecimiento y Consolidación de Negocios TIC. Actualmente, cubre 27 ciudades, con el fin de llevar las oportunidades a más regiones del país. 

 
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