Miercoles, 22 de noviembre del 2017
Idioma Es Pt En

Retorno do uso do Big Data pagou rapidamente o investimento, diz Telefônica

Telesintese - Lia Ribeiro Dias - 20.07.2017, 07:13
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Há três anos, a Telefônica Brasil começou a investir em Big Data, pois não tinha como continuar a lidar com uma massa crescente de dados em um ambiente estruturado. Escolheu o caminho das plataformas abertas, montou um time multidisciplinar de cientista de dados, iniciou o estudo de case e, em 2016, começou a desenvolver projetos. Em apenas duas linhas de negócios, planejamento de rede e uso da mídia, conseguiu economizar recursos que superraram em muito todo o investimento feito pela operadora em Big Data.

O relato da experiência foi feito por Luiz Medici, diretor de Big Data da Telefônica Brasil, durante debate sobre como as operadoras estão usando as novas tecnologias de Big Data e Analytics para melhorar a qualidade das operações e dos serviços. Além dessas duas linhas, Medici citou o Next Best Action, mais difícil de ser implementada, e que significa entender quais são as três ou quatro melhores ações para um determinado clientes segundo seu pior de uso e fazer uma proposta a ele em seu próximo contato com a companhia. “Mesmo que a melhor proposta para ele seja baixar o seu pacote, que está superestimado, por exemplo”, explicou.

Leer más: http://www.telesintese.com.br/retorno-do-uso-do-big-data-pagou-rapidamente-o-investimento-diz-telefonica/

 
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